Effective Date: Oct, 1, 2026
Tee-up LLC (“we,” “us,” or “our”), operator of SMILING TOKYO, respects the privacy of our guests, travel industry partners, business contacts, and website visitors.
This Privacy Policy explains the personal data we collect, how and why we use it, how it may be shared or processed through third-party services, how international transfers may occur, and the rights and choices available to you.
Who We Are
Company: Tee-up LLC
Brand: SMILING TOKYO
Representative: Ryuji Komiya, Representative Member
Address: Room 302, Sanki Building, 4-10-6 Tsukiji, Chuo-ku, Tokyo 104-0045, Japan
Email: info@tee-up.co.jp
Tee-up LLC is responsible for the personal data for which it determines the purposes and means of processing.
Personal Data We Collect
We may collect the following information where necessary to manage bookings, provide our tours and experiences, respond to inquiries, and operate our business.
Booking and participation information
Experience date, number of participants, name, email address, telephone number, nationality, booking details, food allergy information, dietary requirements such as vegetarian or vegan preferences, and other information necessary to provide the experience.
Guest inquiry information
Name, email address, preferred participation date, number of participants, nationality, purpose of travel, approximate budget per person, inquiry details, and your choices relating to Communications Consent and Personal Data Consent.
Travel agency and DMC inquiry information
Contact person’s name, email address, company name, country, preferred date, number of participants, participants’ nationalities, purpose of travel, approximate budget per person, inquiry details, and relevant consent information.
Information supplied by travel agencies or other booking partners
Participant lists, names, contact details, food allergy information, dietary requirements, and other information necessary to operate the booked tour or experience.
Payment and transaction information
Payment amount, payment status, transaction identifiers, refund information, and other information necessary to manage bookings and payments.
Credit card payments are processed through Stripe’s payment platform.
Website usage information
Information collected through cookies and similar technologies, which may include device and browser information, pages viewed, access times, referral information, and website usage information.
Photos, videos, and consent records
Photographs or videos taken during our experiences and records of whether you have consented to their promotional or marketing use.
How We Collect Personal Data
We may collect personal data:
- directly from you through our website, booking forms, and inquiry forms;
- through JTB BÓKUN and other booking systems;
- from travel agencies, DMCs, tour operators, guides, and other booking or sales partners;
- through email and other communications;
- automatically through cookies, Google Analytics, and similar technologies; and
- during a tour or experience, including photographs and videos where appropriate.
How We Use Personal Data
We may use personal data to:
- receive, confirm, modify, cancel, and manage bookings;
- safely and properly provide tours and experiences;
- communicate meeting points, schedules, what to bring, and other essential participation information;
- respond to inquiries, requests, and questions;
- prepare proposals, recommendations, and quotations based on travel purposes, preferences, and budgets;
- manage bookings and communications with travel agencies, DMCs, tour operators, and other business partners;
- accommodate food allergies, dietary requirements, and other necessary arrangements;
- process payments, refunds, accounting, and transaction administration;
- improve service quality and develop new tours and experiences;
- analyze website usage and improve our website, content, functionality, and user experience;
- send communications necessary for bookings, operations, and safety;
- send campaigns, promotions, information about new experiences, events, or other marketing communications where you have provided appropriate consent;
- use photographs or videos for promotional purposes where you have consented to such use;
- prevent misuse, maintain security, manage disputes, and comply with legal obligations; and
- carry out purposes reasonably related to those described above.
Food Allergies and Health-Related Information
Information concerning food allergies may constitute health-related or otherwise sensitive personal data.
We collect and use such information only to the extent reasonably necessary to provide our experiences safely and make appropriate arrangements for participants.
Where applicable law requires consent for the collection or use of such information, we will obtain consent from you or another person appropriately authorized to provide it on your behalf.
Where allergy or health-related information is provided to us by a travel agency, DMC, or other booking partner, we ask that partner to provide any required privacy information to the participant and obtain any required consent before sharing the information with us.
Information Received from Travel Agencies and Booking Partners
We may receive participant personal data from travel agencies, DMCs, tour operators, guides, and other booking or sales partners.
We use such information only for the purposes described in this Privacy Policy.
We ask our partners to ensure that they have provided appropriate privacy information and have a lawful basis, consent, or other appropriate authority to provide participant information to us where required.
Booking and Payment Service Providers – JTB BÓKUN
We use the JTB BÓKUN platform for online bookings and booking management.
JTB BÓKUN is a platform service provided to tourism businesses by JTB Corp. The BÓKUN software used through that platform is a SaaS operated by Tripadvisor LLC.
Booking information submitted through JTB BÓKUN may be processed by JTB Corp. and service providers or subprocessors involved in providing the platform, to the extent necessary to provide the service.
Stripe
We use Stripe to process online credit card payments.
Stripe may process transaction data, payment-method information, and other personal data necessary to provide its payment services, depending on the relevant service and its role in the transaction. Stripe’s own Privacy Policy applies to its processing of personal data.
Sharing and Service Providers
We do not disclose personal data to third parties without your consent except where permitted or required by applicable law.
We may, however, disclose or entrust personal data where reasonably necessary to provide our services, including to:
- booking and distribution service providers;
- payment processors;
- IT, cloud, and systems providers;
- guides, instructors, and operational partners involved in a booked experience;
- travel agencies, DMCs, or other business partners involved in the relevant booking; and
- other service providers reasonably necessary to operate our business and provide the requested service.
We may also disclose information where required by law, legal process, or a competent authority, or where necessary to protect an individual’s life, health, safety, rights, or property.
International Data Transfers
Some of the booking, payment, analytics, cloud, and other technology providers we use may process or store personal data outside Japan.
Where required by applicable law, we take appropriate steps in connection with international transfers, including providing required information and using appropriate contractual, organizational, or other safeguards.
Cookies and Google Analytics
We use Google Analytics to understand how visitors use our website and to improve our services, website content, functionality, and user experience.
Google Analytics may use cookies and similar technologies to process information about interactions with our website.
Where consent is required by applicable law, we ask for your cookie preferences through our cookie consent management tool and manage analytics technologies in accordance with your choices.
We use Google Consent Mode to communicate your cookie or identifier consent choices to Google and to adjust the behavior of Google tags accordingly.
You can manage or change your cookie preferences at any time through the cookie preference tools available on our website. You may also manage cookies through your browser settings.
Marketing Communications
We may send information about campaigns, new experiences, promotions, and events where you have provided Communications Consent or where otherwise permitted by applicable law.
Marketing consent is optional.
You may withdraw your marketing consent at any time by using the unsubscribe option provided in our communications or by contacting us at info@tee-up.co.jp. Withdrawing from marketing communications will not prevent us from sending service-related communications necessary to manage an existing booking, such as booking confirmations, schedule changes, cancellations, meeting instructions, or safety information.
Photos and Videos
We may take photographs or videos during our tours and experiences.
Before using an identifiable photograph or video of you on our website, social media, advertising, brochures, or other promotional materials, we will obtain your consent to such publication and use during or in connection with the experience.
If you do not provide consent, we will not use identifiable photographs or videos of you for our promotional or marketing purposes.
Consent to promotional use is voluntary, and refusing consent will not affect your ability to participate in our tours or experiences.
If you later wish to withdraw consent for future promotional use, please contact us at info@tee-up.co.jp. We will take reasonable and practicable steps to cease future use.
Children and Minors
Where a participant is a minor, personal data may be provided by a parent, guardian, travel representative, travel agency, or other appropriately authorized person.
Where applicable law requires parental or guardian consent, we will seek such consent where appropriate.
Data Retention
We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy and for any period required by applicable law.
Booking and transaction information may be retained where necessary for service administration, accounting, tax, inquiries, disputes, or legal claims.
We aim not to retain allergy or other health-related information longer than reasonably necessary once it is no longer required for the safe provision of the service or another legitimate purpose.
Where personal data is used for marketing based on consent, we will cease using it for marketing when consent is withdrawn, except where continued retention is required by law or is reasonably necessary for another legitimate purpose.
Data Security
We take reasonable and appropriate organizational, personnel, physical, and technical measures, proportionate to the nature of the personal data and our business, to protect personal data against unauthorized access, loss, disclosure, alteration, or other improper handling.
We also take appropriate steps to supervise service providers to whom we entrust personal data.